Generate Free JSON-LD Product Schema Markup Instantly for SEO and Rich Results
Welcome to iLoveSchema, Our Product Schema Markup Generator helps you easily create valid and SEO-ready schema code for your product pages. Whether you run an online store, an affiliate site, or a product review blog, this tool helps Google understand your products better and show them as rich results with price, availability, ratings, and reviews.
You don’t need coding skills or developer access — just fill in the product details, click Generate, and your schema markup is ready to use!
Generated Product Schema
What is Product Schema Markup?
Product Schema Markup is a type of structured data (usually written in JSON-LD) that describes product information in a way search engines can understand easily. Instead of leaving Google to guess what your page is about, product schema tells it explicit details like the product name, brand, price, availability, SKU, reviews and ratings, currency, and more.
Think of it as adding clear labels to the most important parts of your product page so search engines (and AI systems) can read them without ambiguity. When implemented correctly, this markup helps search engines show richer, more useful search results for your products.
Benefits of Product Schema Markup (Why it matters)
Rich search results (improved visibility): Product schema enables rich snippets like price, availability, star ratings, and review counts directly in Google search results. These visual enhancements make your listing stand out against plain results.
Higher click-through rate (CTR): Rich snippets are more eye-catching — users are likelier to click a result that shows price, stock status and ratings, which increases organic traffic and potential sales.
Better qualified traffic: When users see price or availability in search results, they arrive with clearer intent (more likely to convert). That reduces bounce rate and improves engagement signals.
Improved indexing and understanding: Schema gives explicit context to search engines so they correctly understand product attributes (e.g., this page is a product, here’s the price, here’s the rating). This reduces misclassification and helps in topical relevance.
Supports comparison shopping and rich features: Structured product data is used in price-comparison features, Google Shopping results, and other services that aggregate product info — increasing exposure beyond organic search.
Works with voice search & AI assistants: Voice assistants and AI agents rely on structured data to answer product queries accurately (price, availability, review score). Proper schema improves the chance your product is quoted by assistants.
Enables review and rating visibility: Adding
aggregateRatingandreviewfields can surface star ratings and review snippets in search results — social proof that helps conversions.Better local & marketplace visibility: For local stores or multi-channel sellers, schema can include store availability or inventory specifics, helping local search and marketplace integrations.
Fewer errors & easier debugging: When you use a schema generator and validate the output, it’s easier to spot missing or incorrect fields than hunting through raw HTML. This helps maintain consistent product metadata across a site.
Supports structured internal features: If you later add product feeds, APIs, or integrations with marketplaces, having standardized schema fields makes export and integration simpler.
How to Use the Product Schema Markup Generator
Using iLoveSchema’s tool is very simple:
Enter your product name, description, and image URL.
Add extra details like brand name, price, availability, and review rating if available.
Choose your preferred format (JSON-LD or Microdata).
Click Generate Schema to get your structured data code.
Copy the generated code and paste it into your website’s header or product page.
Finally, check your code using Google’s Rich Results Test Tool to make sure everything works perfectly.
That’s it — your product is now optimized for rich snippets in Google Search!
Why Add Product Schema to Your Website
Adding product schema is one of the smartest SEO steps for eCommerce websites, review blogs, and online stores.
Here’s why it matters:
Increases visibility: Helps your products appear with ratings, prices, and reviews in Google results.
Boosts CTR: Eye-catching search results attract more clicks.
Improves understanding: Tells Google exactly what your page is about.
Drives more buyers: Better visibility means more visitors and potential sales.
Prepares your site for AI and voice search: Helps AI systems like Google Assistant or ChatGPT understand your products better.
How to Add Product Schema to Different Platforms
We know every website builder works differently, so here’s the easiest way to add your product schema code on popular platforms.
A. WordPress (Using HFCM Plugin)
Install and activate the HFCM (Header Footer Code Manager) plugin.
Go to HFCM → Add New Snippet.
Paste your product schema code in the code box.
Set the location to Header and choose the pages where your products appear.
Save and update your website.
Use Google’s Rich Results Test to verify your schema.
B. Wix (Using Built-in SEO Settings)
Go to your Wix Dashboard.
Open Marketing & SEO → SEO Settings.
Click Advanced SEO → Structured Data.
Click + Add New Markup and paste your schema code.
Choose the page or product where you want to apply it.
Save and publish your changes.
C. Shopify (Using XO Insert Code App)
From your Shopify Admin, go to Apps → XO Insert Code.
Click Add New Code and paste your schema markup.
Choose Header location and select the product pages.
Save and publish.
Check the result using Google’s Rich Results Test.
D. Squarespace
Go to the product page settings.
Click Advanced → Header Code Injection.
Paste your schema markup code.
Save and republish your website.
E. Webflow
Open your Webflow project.
Go to Page Settings → Custom Code → Inside Head Tag.
Paste your JSON-LD code.
Publish your page and test it.
F. Custom Website (HTML, PHP, or Static Page)
Paste your schema markup code inside the <head> section of your page.
Example:
<head>
<script type="application/ld+json">
{Your Product Schema Code Here}
</script>
</head>
Why Choose iLoveSchema
Here’s why thousands of users love iLoveSchema:
Completely Free: No signup, no hidden charges.
Fast & Easy to Use: Generate schema markup in seconds.
Supports All Platforms: Works perfectly with WordPress, Wix, Shopify, and others.
Google-Validated Output: Every schema is built to meet Google’s latest guidelines.
Safe & Secure: No data stored or tracked — everything happens locally.
Made by Real SEO Experts: Built in Pakistan, trusted by marketers worldwide.
Frequently Asked Questions (FAQs)
What is Product Schema Markup?
Product schema helps Google and other search engines understand product pages so they can show rich results like prices, star ratings, and stock status. Use JSON-LD where possible — it’s the recommended format for Google and AI assistants.
JSON-LD vs Microdata: which is better for product schema?
JSON-LD is recommended — it’s easier to manage and preferred by Google. JSON-LD keeps structured data separate from HTML, reducing markup errors and making updates simpler. Use Microdata only when you have legacy constraints.
How do I validate my Product Schema?
Use Google’s Rich Results Test and the Schema Markup Validator to check for errors and preview eligible enhancements.
How to add Product Schema on WordPress (quick way)?
Install HFCM, create a snippet, paste the generated JSON-LD, set display rules (single product pages), save, then validate with Google’s Rich Results Test. This avoids editing theme files.
How to add Product Schema on Shopify (easiest method)?
Install XO Insert, add a new code snippet targeting product pages, paste the generated JSON-LD, save and publish. Then test a sample product URL in Google’s Rich Results Test.
How to add Product Schema on Wix?
In Wix go to Marketing & SEO → SEO Settings → Advanced SEO → Structured Data and add your JSON-LD per page.
How to add Product Schema on Webflow, Squarespace, and custom sites?
dd the JSON-LD to the page’s head: Webflow (Page Settings → Custom Code), Squarespace (Header Code Injection), custom sites (paste inside <head>).
Why is my product schema not showing rich results?
Common reasons: missing required fields, disallowed content, recent changes (indexing delay), or violations of Google’s guidelines.
