Free Local Business Schema Markup Generator — Create JSON-LD in Seconds
If you’ve spent any time trying to improve your local search rankings, you’ve probably heard that schema markup can make a real difference. And it absolutely can — but only when it’s done right. The problem is that most business owners aren’t developers. They don’t want to spend an hour writing JSON-LD by hand, and they shouldn’t have to.
That’s exactly why this free Local Business Schema Markup Generator exists.
Built for real-world use — not just basic name-and-address output — iLoveSchema lets you create accurate, Google-compatible structured data for your business in minutes. Enter your details, click Generate, and you get clean JSON-LD code ready to paste straight into your site. No signup. No plugins. No coding knowledge required.
Whether you run a restaurant in Lahore, a law firm in London, a dental clinic in Dubai, or a service business anywhere in between — this tool creates schema that search engines and AI systems can actually read and use.
Local Business Schema generated successfully!
Generated Local Business Schema
What Is Local Business Schema Markup (And Why Should You Care)?
Let’s start with the basics, because this concept gets overcomplicated more often than it should.
Local Business Schema Markup is a block of structured code — written in a format called JSON-LD — that you add to your website to help search engines understand who you are, what you do, and where you operate. Think of it as a formal business introduction written specifically for machines.
When Google crawls your website, it reads your text, your images, your links — but it has to interpret all of that. Schema markup removes the guesswork. Instead of Google trying to figure out your phone number from a paragraph of text, schema tells it directly: “Here is our phone number. Here are our opening hours. Here is our service area.”
This matters because Google doesn’t just index pages anymore. It builds what’s called an entity graph — a structured understanding of businesses, people, places, and things. When your business has clean, accurate schema markup, Google can confidently place you in that graph, connect you to the right searches, and surface your information in rich results.
The vocabulary used to write schema comes from Schema.org — a collaborative project founded in 2011 by Google, Bing, Yahoo, and Yandex. The LocalBusiness type (and its many subtypes like Restaurant, Dentist, LawFirm, and AutoRepair) is one of the most widely supported and actively maintained types on the platform. Google’s documentation explicitly recommends using JSON-LD format for all structured data implementation.
Why Local Business Schema Matters for SEO and AI Search in 2026
Search has changed dramatically over the last few years, and the businesses that adapt fastest are the ones that win visibility. Here’s where schema fits into that picture.
1. Local Pack and Google Maps Visibility
When someone searches “dentist near me” or “best pizza in Manchester,” Google shows the Local Pack — that map with three business listings at the top. These listings are powered by a combination of your Google Business Profile, your website content, and your structured data. Schema markup helps Google verify that what’s on your website matches what’s in your GBP listing, which strengthens your trustworthiness signal and improves your chances of appearing in that pack.
2. Rich Results in Search
Businesses with properly implemented schema are eligible for rich results — enhanced search listings that show star ratings, review counts, opening hours, and other details directly in Google’s search results. These enriched listings consistently achieve higher click-through rates than plain blue links, because users can make decisions before they even visit your site.
3. Voice Search and Smart Assistants
When someone asks Siri, “Is the pharmacy on High Street open right now?” — the answer comes from structured data. Voice assistants need machine-readable information to give confident spoken answers. Businesses with schema markup that includes accurate opening hours and contact information are far more likely to be surfaced in voice search results than those without it.
4. AI Search Engines and Answer Engines
This is the piece that many local SEO guides still haven’t caught up with. Platforms like Google’s AI Overviews, ChatGPT Search, Perplexity AI, and Bing Copilot are increasingly using structured data to answer queries. When someone asks ChatGPT “find me a good plumber in Birmingham,” these AI systems look for businesses with clear, machine-readable entity data. Schema markup is exactly that. It is one of the most reliable ways to make your business visible in AI-generated answers — a channel that will only grow in importance.
5. NAP Consistency and Trust Signals
Your Name, Address, and Phone Number (NAP) needs to be consistent everywhere it appears online — your website, your GBP listing, your directories. Schema markup pins your NAP in a structured, authoritative format on your own domain, which Google treats as the primary source of truth for your business information.
How to Use the Local Business Schema Markup Generator
This tool was designed to be intuitive, but here’s a step-by-step walkthrough so you get the most accurate output possible.
Step 1: Choose Your Business Type Start by selecting the schema subtype that best describes your business. If you’re a dentist, choose Dentist. If you’re a hotel, choose Hotel. If your business doesn’t fit a specific category, LocalBusiness covers everything. Using the correct subtype helps Google assign your business to the right knowledge category.
Step 2: Fill in Your Core Business Information Enter your business name, address (street, city, state, postal code, country), phone number, email address, and website URL. Use the exact same information that appears on your Google Business Profile — consistency between your schema and GBP is important for trust.
Step 3: Add Geo-Coordinates This step is optional but strongly recommended. Adding your latitude and longitude coordinates gives Google an unambiguous location signal that supports your appearance in map-based searches. You can find your coordinates from Google Maps by right-clicking your location.
Step 4: Add Opening Hours Fill in your operating hours for each day of the week. If you’re closed on certain days, leave them blank. Google uses this data to show “Open Now” or “Closes at 6 PM” indicators in search results, which directly impacts click-through rates.
Step 5: Add Services and Service Areas List the specific services you offer and the areas you serve. This is particularly important for businesses with a service radius — plumbers, electricians, delivery services, mobile consultants. The areaServed and hasOfferCatalog properties help Google understand your geographic relevance for local queries.
Step 6: Add Ratings and Reviews (if applicable) If your website displays customer reviews or an aggregate star rating, include this information. Only add review schema if the ratings are genuinely visible on your site — Google will reject review schema that doesn’t correspond to actual on-page content.
Step 7: Generate and Copy Click Generate Schema. Your complete JSON-LD code will appear instantly. Copy it to your clipboard and proceed to the installation steps below.
Step 8: Test Before Publishing Before adding the code to your live site, paste it into Google’s Rich Results Test (search.google.com/test/rich-results) or the Schema Markup Validator (validator.schema.org). Both tools will confirm your markup is valid and flag any errors.
How to Add Local Business Schema to Your Website
Once you’ve generated your schema, you need to place it correctly on your site. The JSON-LD code should be added to the <head> section of your homepage, or alternatively in the <body> before the closing </body> tag. Google officially supports both placements for JSON-LD.
Here’s how to do it on the most popular platforms:
WordPress (Without a Plugin)
Go to Appearance → Theme File Editor → header.php. Paste your JSON-LD code just before the closing </head> tag. Save changes. If you’re uncomfortable editing theme files, use a plugin like Insert Headers and Footers to add the code without touching PHP.
WordPress (With Yoast SEO or Rank Math)
Both Yoast SEO and Rank Math have built-in schema features. However, for full control over the exact output — especially for advanced fields like hasOfferCatalog, areaServed, or makesOffer — adding custom JSON-LD via a headers plugin gives you more precision than the default plugin schema.
Shopify
Go to Online Store → Themes → Edit Code → theme.liquid. Find the closing </head> tag and paste your code directly above it.
Wix
Go to Settings → Custom Code → Add Custom Code in the Wix dashboard. Paste your JSON-LD, set it to load in the <head> section, and apply it to your homepage.
Squarespace
Go to Settings → Advanced → Code Injection. Paste your code into the Header section.
Webflow
Go to Project Settings → Custom Code. Add your JSON-LD to the Head Code section.
Raw HTML Sites
Open your HTML file. Add the JSON-LD block anywhere inside the <head> tag. Save and upload.
Local Business Schema Markup Example
Here is a complete, real-world Local Business Schema example for a HVAC business. This is the kind of output our generator produces:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "HVACBusiness",
"@id": "https://www.airsourcecompany.com/#localbusiness",
"name": "Air Source Company Limited",
"alternateName": "Air Source Company",
"url": "https://www.airsourcecompany.com/",
"image": "https://static.wixstatic.com/media/62adbcec8fc243d0b710789bb01af4a1.jpg",
"logo": "https://static.wixstatic.com/media/243ed6_0c2617d7d0434ba792fc35a1ad21d57e~mv2.png",
"telephone": "+441156777675",
"email": "support@airsourcecompany.com",
"priceRange": "££",
"description": "Air Source Company is a UK-based, MCS-certified air source heat pump specialist providing professional installation, system design, diagnostics, servicing, and performance optimization for residential and commercial properties. Based in Nottingham and serving the East and West Midlands, the company delivers end-to-end renewable heating solutions including heat loss surveys, system sizing, installation, fault diagnostics, maintenance, and efficiency upgrades. Services also include free initial consultation, site assessments, and support with government schemes such as the Boiler Upgrade Scheme (BUS) and ECO4. The team installs leading systems including Vaillant and Daikin, ensuring every installation is designed for real UK climate conditions, long-term efficiency, and full regulatory compliance. Air Source Company focuses on practical, engineering-led solutions that improve energy efficiency, reduce running costs, and deliver reliable low-carbon heating performance.",
"slogan": "Energy-efficient heat pump solutions designed for UK homes",
"brand": {
"@type": "Brand",
"name": "Air Source Company"
},
"identifier": {
"@type": "PropertyValue",
"propertyID": "MCS Registration Number",
"value": "00077576"
},
"founder": {
"@type": "Person",
"@id": "https://www.airsourcecompany.com/#ash-sethi",
"name": "Ash Sethi",
"jobTitle": "Renewable Heating Specialist",
"description": "Founder of Air Source Company. Expert in air source heat pumps, diagnostics, system sizing, UK regulations, and performance optimization."
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 1 Poplars Ct, Lenton",
"addressLocality": "Nottingham",
"addressRegion": "Nottinghamshire",
"postalCode": "NG7 2RR",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.962,
"longitude": -1.147
},
"serviceArea": {
"@type": "GeoCircle",
"geoMidpoint": {
"@type": "GeoCoordinates",
"latitude": 52.962,
"longitude": -1.147
},
"geoRadius": 100000
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+441156777675",
"contactType": "customer service",
"areaServed": "GB",
"availableLanguage": "English"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "09:00",
"closes": "18:00"
}
],
"areaServed": [
{ "@type": "City", "name": "Nottingham" },
{ "@type": "AdministrativeArea", "name": "Nottinghamshire" },
{ "@type": "City", "name": "Manchester" },
{ "@type": "City", "name": "Derby" },
{ "@type": "AdministrativeArea", "name": "Derbyshire" },
{ "@type": "City", "name": "Sheffield" },
{ "@type": "AdministrativeArea", "name": "Lancashire" },
{ "@type": "AdministrativeArea", "name": "Yorkshire" },
{ "@type": "AdministrativeArea", "name": "Midlands" },
{ "@type": "City", "name": "Leicester" },
{ "@type": "City", "name": "Birmingham" },
{ "@type": "AdministrativeArea", "name": "Leicestershire" },
{ "@type": "AdministrativeArea", "name": "Lincolnshire" },
{ "@type": "AdministrativeArea", "name": "Northamptonshire" },
{ "@type": "AdministrativeArea", "name": "West Midlands" },
{ "@type": "AdministrativeArea", "name": "East Midlands" }
],
"hasMap": "https://maps.app.goo.gl/iVuBV5ajYbDRXDNY9",
"sameAs": [
"https://maps.app.goo.gl/iVuBV5ajYbDRXDNY9",
"https://www.instagram.com/airsourcecompany"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "24"
},
"paymentAccepted": ["Cash", "Credit Card", "Bank Transfer"],
"knowsAbout": [
"Air Source Heat Pump Installation UK",
"Heat Pump Regulations UK",
"MCS 020 Noise Compliance",
"Heat Pump System Sizing",
"Heat Pump Diagnostics",
"Boiler Upgrade Scheme UK",
"ECO4 Scheme",
"Low-Carbon Heating Systems"
],
"makesOffer": {
"@type": "Offer",
"name": "Book Heat Pump Consultation",
"url": "https://www.airsourcecompany.com/book-online"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Air Source Heat Pump Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Air Source Heat Pump Installation",
"description": "Professional MCS-certified air source heat pump installation for residential and commercial properties."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Heat Pump System Design",
"description": "Custom system design tailored to your property's heating requirements."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Heat Pump Servicing & Maintenance",
"description": "Annual servicing and maintenance to keep your heat pump running at peak efficiency."
},
"price": "289.00",
"priceCurrency": "GBP",
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Heat Pump Diagnostics & Fault Finding",
"description": "Expert diagnostics to identify and resolve heat pump issues quickly."
},
"price": "289.00",
"priceCurrency": "GBP",
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Heat Loss Survey",
"description": "Room-by-room heat loss calculations to correctly size your heat pump system."
},
"price": "0",
"priceCurrency": "GBP",
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Free Consultation",
"description": "Free 1-hour consultation to discuss your renewable heating options."
},
"price": "0",
"priceCurrency": "GBP",
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Heat Pump Performance Optimization",
"description": "Flow temperature adjustment, system balancing, and efficiency improvements for existing installations."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Home Energy Assessment",
"description": "Comprehensive assessment of your home's energy performance."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "System Sizing Consultation",
"description": "Expert consultation to determine the correct system size for your property."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Boiler Upgrade Scheme (BUS) Support",
"description": "Full support with the UK Government Boiler Upgrade Scheme application."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "ECO4 Grant Assistance",
"description": "Eligibility checking and application support for ECO4 energy efficiency grants."
},
"url": "https://www.airsourcecompany.com/book-online"
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Planning & Noise Compliance Guidance",
"description": "Expert advice on MCS planning requirements and noise regulations."
},
"url": "https://www.airsourcecompany.com/book-online"
}
]
}
},
{
"@type": "Person",
"@id": "https://www.airsourcecompany.com/#ash-sethi",
"name": "Ash Sethi",
"jobTitle": "Renewable Heating Specialist",
"worksFor": {
"@id": "https://www.airsourcecompany.com/#localbusiness"
},
"description": "Ash Sethi is the founder of Air Source Company and a Renewable Heating Specialist with extensive expertise in air source heat pumps, system design, diagnostics, and UK renewable energy regulations.",
"knowsAbout": [
"Air Source Heat Pumps",
"Heat Pump Installation UK",
"Heat Pump Regulations UK",
"Heat Pump Noise Compliance",
"Boiler Upgrade Scheme UK",
"ECO4 Scheme",
"Heat Pump Sizing",
"Heat Pump Running Costs UK",
"Renewable Heating Systems",
"Low-Carbon Heating",
"Heat pump diagnostics",
"System sizing & heat loss calculations",
"UK heat pump regulations",
"Renewable energy systems",
"Performance optimization"
],
"sameAs": [
"https://www.airsourcecompany.com/"
]
}
]
}
</script>
Every field in this example serves a specific purpose. The areaServed array tells Google exactly which cities this business serves. The hasOfferCatalog explains the services in a structured way that AI systems can read. The aggregateRating enables star ratings in search results. This is the difference between basic schema and schema that actually works.
Schema for Local SEO: Advanced Tips From Real Practice
Most guides stop at the basics. Here are the things that experienced local SEO practitioners actually do differently.
Use the Most Specific Schema Subtype Available LocalBusiness is a catch-all, but Google treats specific subtypes differently. A MedicalClinic gets different rich result features than a generic LocalBusiness. A FoodEstablishment unlocks menu and reservation features. Always go as specific as possible — you can find the full list of subtypes at schema.org/LocalBusiness.
Keep Your Schema and GBP in Sync If your Google Business Profile says you close at 6 PM but your schema says 7 PM, that inconsistency is a trust signal problem. Google may discount your structured data when it conflicts with other authoritative sources. Audit both regularly.
Don’t Invent Reviews Only include aggregateRating if real, visible customer reviews exist on your website. Google’s guidelines are clear on this — schema for ratings that aren’t displayed on the page is considered misleading and can result in a manual penalty.
One Schema Block Per Location If you have multiple business locations, each location should have its own schema block on its own dedicated page. Avoid combining multiple locations in a single schema declaration — it confuses entity resolution.
Validate After Every Update Any time you change your schema — new phone number, updated hours, added service — run it through Google’s Rich Results Test again. Small errors can invalidate the entire block silently.
Add sameAs Links The sameAs property connects your business entity to its profiles on other authoritative platforms — Facebook, LinkedIn, Wikidata, Companies House, and so on. This cross-linking helps Google build a more confident entity profile for your business.
Supported Business Types
This generator supports every major LocalBusiness subtype recognised by Google and Schema.org, including:
Food & Hospitality: Restaurant, Cafe, Bakery, BarOrPub, FastFoodRestaurant, Hotel, Motel, BedAndBreakfast
Health & Wellness: Dentist, MedicalClinic, Physician, Optician, Pharmacy, Physiotherapist, SpaOrBeautyShop
Professional Services: LegalService, LawFirm, AccountingService, FinancialService, InsuranceAgency
Home Services: Plumber, Electrician, HVACBusiness, RoofingContractor, Locksmith, HousePainter
Retail: ClothingStore, ElectronicsStore, HomeGoodsStore, BookStore, FurnitureStore
Automotive: AutoRepair, AutoDealer, GasStation, CarRental, AutoWash
Education & Fitness: GymnasiumOrHealthClub, SportsActivityLocation, School, TutoringService
Other: RealEstateAgent, TravelAgency, VeterinaryCare, EntertainmentBusiness
If your business type isn’t on this list, the generic LocalBusiness type covers all cases. You can also choose ProfessionalService for a broad range of service businesses.
Common Mistakes That Get Local Business Schema Wrong
These errors come up constantly in schema audits — avoid them from the start.
Mistake 1: Using Microdata Instead of JSON-LD Microdata is an older way of adding schema markup — it embeds attributes directly inside your HTML elements. Google supports it, but JSON-LD is the officially recommended format and is far easier to maintain. JSON-LD is a separate block of code that doesn’t affect your page’s visual markup at all.
Mistake 2: Hardcoding the Schema and Forgetting About It Business hours change. Phone numbers change. Staff change. If your schema data goes stale, it creates NAP inconsistencies that hurt your local SEO. Set a calendar reminder to review and update your schema every quarter.
Mistake 3: Adding Schema to Every Page Instead of the Right Page Your Local Business schema should live on your homepage, your contact page, or a dedicated location page. Adding it to every blog post and product page doesn’t add value and can create conflicting signals.
Mistake 4: Copying Schema from Another Website This sounds obvious, but it happens — especially when developers copy template code and forget to update the business details. Always fill in fresh data through a generator and validate the output.
Mistake 5: Adding aggregateRating Without On-Page Reviews If your schema claims a 4.7-star rating but there are no reviews visible on your page, Google will likely ignore the rating data and may flag your markup as misleading.
Frequently Asked Questions
What is a Local Business Schema Markup Generator?
A Local Business Schema Markup Generator is an online tool that takes your business information — name, address, phone, hours, services, and more — and converts it into valid JSON-LD structured data code. Instead of writing the schema syntax by hand (which requires knowledge of the Schema.org vocabulary and JSON formatting), you fill in a form and the generator handles the technical output. The code it produces is ready to copy and paste directly into your website’s HTML, no modification needed. Our generator specifically supports advanced fields like service areas, offer catalogs, booking actions, geo-coordinates, and aggregate ratings — features that basic generators typically don’t include.
Is Local Business Schema actually free to use on iLoveSchema?
Yes — completely free. There’s no subscription, no account creation, no hidden “pro tier” that unlocks features. Every option in the generator is available to everyone, from basic business information to advanced fields like founder profiles, service catalogs, and call-to-action markup. The tool is funded by display advertising, not by charging users. You can use it as many times as you need, for as many businesses as you manage.
How do I add Local Business Schema to my WordPress website?
You have two options. The simpler approach: install a free plugin like Insert Headers and Footers (by WPCode), paste your JSON-LD code into the header section, and save. The code goes live on your site without touching any theme files. The more technical approach: go to Appearance → Theme Editor → header.php and paste the code just before the </head> tag. If you use a page builder like Elementor or Divi, most of them have a section in their settings for adding custom code to the site header. Both methods work equally well — use whichever you’re comfortable with.
Does Local Business Schema help with AI search platforms like ChatGPT and Perplexity?
Yes, and this is becoming increasingly important. AI-powered search platforms — including Google’s AI Overviews, ChatGPT Search, Perplexity, and Microsoft Copilot — use structured data to understand and reference businesses in their responses. When an AI is asked to recommend a plumber in a specific city, it draws on machine-readable entity data to identify and verify businesses. LocalBusiness schema markup directly contributes to that process. It essentially tells AI systems: here is a verified, structured record of this business, what it does, and where it operates. Businesses without this data are much harder for AI systems to confidently reference.
Can I use this schema if my business doesn’t have a physical location (e.g. a mobile service or online business)?
Yes. For mobile and service-area businesses, you can omit the streetAddress if you don’t want your home address published, and instead use the areaServed field to define your service area by city, region, or radius. Schema.org and Google both support service-area businesses that don’t have a storefront. Use the ServiceArea or GeoCircle options in the generator to define your coverage without publishing a physical address. For fully online businesses, Organization or WebSite schema may be more appropriate than LocalBusiness.
How does Local Business Schema affect Google AdSense approval?
Google’s AdSense approval process evaluates content quality and site structure, not schema markup specifically. However, structured data plays an indirect role: it signals to Google that your site is technically well-maintained and professionally built. More importantly, having proper schema often encourages publishers to also fill out their site with accurate, structured content — which directly supports AdSense approval. A site with well-implemented schema, complete business information, clear navigation, and quality content presents a more credible overall picture to Google’s reviewers.
What’s the difference between LocalBusiness and Organization schema?
LocalBusiness is used for businesses that have a physical location or serve customers in a specific geographic area — restaurants, clinics, law firms, repair shops, etc. It inherits from both Place and Organization, which means it includes location-specific properties like address, opening hours, and geo-coordinates. Organization is the broader type used for companies, non-profits, brands, and institutions that don’t have a local physical service component. If your business has a location or serves a local market, LocalBusiness (or a specific subtype of it) is always the right choice.
How often should I update my Local Business Schema?
At minimum, you should review your schema whenever any key business information changes — phone number, hours, address, services offered, or staff changes. Beyond that, a quarterly review is good practice to make sure everything stays accurate and consistent with your Google Business Profile. If you add new services, new locations, or run seasonal hours, update your schema at the same time you update your GBP. Stale or inconsistent schema data is worse than no schema at all, because it creates conflicting signals that can confuse both search engines and customers.
Which Local Business schema fields does Google actually use for rich results?
Google officially documents support for the following LocalBusiness properties in its rich results guidelines: name, address, telephone, url, openingHours, openingHoursSpecification, aggregateRating, geo, hasMap, and priceRange. Fields like areaServed, sameAs, hasOfferCatalog, and makesOffer are supported by Schema.org and read by other platforms (including AI search), but Google doesn’t currently display them as rich results directly. That said, all these fields contribute to Google’s overall entity understanding of your business, even if they don’t produce visible enhancements in search results.
Can I add schema for multiple business locations on the same website?
Yes, but do it carefully. Each location should have its own dedicated page (e.g. /location/manchester/and /location/london/), and each page should have its own separate LocalBusiness schema block with the specific details for that location — unique address, phone number, hours, and coordinates. Do not place multiple location schema blocks on the same page, and do not use a single schema block that lists multiple addresses. Google recommends one schema entity per page for local businesses with multiple branches.
Why iLoveSchema Is Built Differently
Most free local business schema tools online are basic form generators that spit out a handful of fields — name, address, phone, maybe a URL. They were built quickly, and the output shows it.
iLoveSchema was built with a different goal: to create the kind of structured data output that professional SEO agencies produce for their clients. That means support for offer catalogs, service areas, booking actions, founder profiles, geo-coordinates, and aggregate ratings — all in a single, clean JSON-LD block that validates without errors.
The output is also specifically designed to be useful for AI search optimization — a discipline that barely existed two years ago but is now one of the most important channels for local business discovery. Structured data that clearly defines your business entity, services, and coverage area gives AI systems the confidence to reference your business in answers and recommendations.
It’s free because local businesses — especially small and independent ones — shouldn’t need to pay an agency or a developer every time they need clean schema markup on their website.
Local Business schema Markup Example
Schema.org vocabulary is maintained by the W3C Schema.org Community Group. Google’s structured data guidelines are published at developers.google.com/search/docs/appearance/structured-data. This generator produces output compliant with both standards as of 2025.
Latest Updates — Local Business Schema Generator
This tool and its documentation are actively maintained to reflect the latest changes from Google Search, Schema.org, and major AI search platforms. Below is a record of significant updates.
🗓️ May 2026 — Multi-Location, Multi-Service & Booking URL Support Added
This update was driven directly by how real businesses operate. A single-location, single-service schema block no longer reflects the complexity of most modern local businesses — especially agencies, franchise operators, and service businesses covering multiple regions.
What changed in the generator:
The tool now supports full multi-location output, allowing each branch or service area to be declared as a separate LocalBusiness entity with its own address, geo-coordinates, phone number, and opening hours. Each location block is independently valid and can be embedded on its own dedicated location page — which is the correct implementation method according to Google’s structured data guidelines.
Multi-service support has been expanded through the hasOfferCatalog and makesOffer properties. You can now add unlimited services, each with its own name, description, price, currency, and service page URL. This produces richer structured data that AI search platforms like Perplexity and ChatGPT Search can use to understand exactly what a business offers — not just who they are.
A dedicated Booking Page URL field (potentialAction with ReserveAction or OrderAction) has been added for businesses that take online appointments or reservations. This field enables booking-related rich results and is particularly valuable for restaurants, medical practices, salons, and service businesses using third-party booking platforms.
🗓️ March 2026 — Full Schema.org Subtype Library Integrated
What changed:
Following Google’s updated guidance that generic LocalBusiness declarations are now deprioritised in favour of specific subtypes, this generator has been updated to include the complete Schema.org LocalBusiness subtype library — covering every recognised business category from Dentist and LegalService to AutoRepair, FoodEstablishment, SportsActivityLocation, and beyond.
Previously, the tool offered a limited dropdown of common types. The updated selector now includes all Schema.org-recognised subtypes, each mapped to its correct inheritance chain. Selecting Restaurant, for example, automatically unlocks servesCuisine, menu, and hasMap properties relevant to that subtype — output that a generic LocalBusiness declaration would not include.
This change matters because Google’s ranking systems give higher confidence to schema declarations that use the most specific applicable type. A Dentist entity is processed differently — and more accurately — than a generic LocalBusiness entity with “dentist” appearing somewhere in the description field.
Affected subtypes include (but are not limited to):Dentist, Physician, MedicalClinic, Pharmacy, Optician, LegalService, LawFirm, AccountingService, FinancialService, Restaurant, Cafe, Bakery, Hotel, BedAndBreakfast, AutoRepair, AutoDealer, Plumber, Electrician, HVACBusiness, RoofingContractor, RealEstateAgent, GymOrHealthClub, SpaOrBeautyShop, VeterinaryCare, TravelAgency, and ProfessionalService.
🗓️ January 2026 — Opening Hours Format Updated + Seasonal Hours Support
What changed:
Google’s structured data documentation confirmed that the openingHours property requires two-letter day abbreviation strings in a specific format — Mo, Tu, We, Th, Fr, Sa, Su — paired with 24-hour time values. Previously, some implementations used full day names or 12-hour time formats, which Google’s parser accepted inconsistently.
This generator’s output now uses the correct standardised format exclusively. Example output:
"openingHours": ["Mo-Fr 09:00-18:00", "Sa 10:00-14:00"]
Additionally, seasonal and temporary hours support has been added via the OpeningHoursSpecification type with validFrom and validThrough properties. This allows businesses with holiday hours, seasonal closures, or temporary schedule changes to declare them in a structured, date-bound format — rather than leaving them either blank or overriding the standard hours incorrectly.
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "09:00",
"closes": "18:00",
"validFrom": "2026-01-01",
"validThrough": "2026-03-31"
}
]
🗓️ November 2025 — Organization Markup Integration for Unified E-E-A-T Signals
What changed:
Following Google’s November 2023 announcement introducing expanded Organization markup support — and the subsequent rollout of its effect on local business entity recognition through 2024–2025 — this generator now produces output that integrates LocalBusiness with Organization-level administrative properties.
This means the generated schema now includes legalName, vatID, taxID, iso6523Code, and foundingDate fields where provided — properties inherited from the Organization type that LocalBusiness extends. These fields contribute directly to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) evaluation of a business entity.
The practical effect: businesses that provide these identifiers in their schema are creating a verifiable paper trail between their website entity, their legal registration, and their online presence. This is increasingly important for industries where Google applies higher scrutiny — healthcare, finance, legal, and home services — and for businesses targeting AI search platforms that prioritise verified entities over unverified listings.
Reference: Google Search Central Blog — Introducing Organization Markup
Sources & References
This tool’s output and documentation are maintained in alignment with the following official resources:
- Google Structured Data: Local Business — Google Search Central
- Introducing Organization Markup — Google Search Blog
- Schema.org/LocalBusiness — Schema.org Official Specification
- Schema.org/OpeningHoursSpecification — Schema.org Official Specification
Last reviewed by the iLoveSchema editorial team: May 2026
